Tuesday, March 25, 2008

Favorite Marketing Analytics Resources

Anyone interested in making the best out of their marketing data should swing by and check out these sites:

http://www.juiceanalytics.com/: I scan this website every week for new information. It has a great library of well-written and insightful articles as well a variety of resources for data analysts.

http://www.jimnovo.com/: I have followed his high quality articles on customer analytics since 2005. His writing style is refreshing and easy to read.

http://www.forecastingprinciples.com/researchers.html: Extensive resources on forecasting/modeling for researchers and practitioners.

http://peltiertech.com/Excel/index.html: Fantastic Excel tips and tricks.

http://www.edwardtufte.com/bboard/q-and-a?topic_id=1: Presentation and data display advice from the best of the game.

Let me know what you think. I will have 5 more next week.